Natura Towel Up! towels have been developed to minimise environmental impact, making use of food-processing waste that can be used to replace a proportion of the virgin cellulose fibres used to manufacture them.

The natural colour of the paper—a shade of ecru made unique by its uneven texture—is the result of the combination of cellulose fibres (from FSC-certified supply chains) and coffee-processing residue that has been recovered and re-used as a raw material.